Your sales team has 70 % headroom.

Adriano Ropeter —

A salesperson spends only around 30 % of the week selling. The other 70 % go to admin, research and internal alignment – that is not a people issue, it is a system issue. I build go-to-market systems that scale – for founders, CEOs and investors who aren’t looking for a consultant but for someone who has built it himself: from the first customer to an MDAX group, across five industries, now with AI. As interim CEO, CSO or COO, with go-to-market strategy, or as a sparring partner to the management board.

0 → 200 employees built €2bn+ volume Startup to MDAX // Source: Salesforce, State of Sales
Discuss a mandate → Train your team: humainator.com or by email: contact@ropeter-consulting.com
Adriano Ropeter – interim executive for sales, go-to-market and operations
Adriano Ropeter
Go-to-market systems that scale. From startup to group.
35+ years in management, marketing & sales From startup to C-level in an MDAX group 12 countries · teams up to 250
Entrepreneur Interim Executive Author
Situation 1

Your sales leadership is gone – or never existed.

An interim executive who takes over within one to two weeks, leads the team and owns the result. From Head of Sales to interim CEO.

Interim Executive →
Situation 2

The product is ready. The market isn’t moving.

A go-to-market system instead of isolated campaigns: target market, positioning, channels, messages and the hand-over to sales – as a roadmap with numbers.

Go-to-Market & Marketing →
Situation 3

You want to buy or invest – does sales deliver what the plan promises?

Pipeline quality, forecast logic, team and scalability checked before you sign. By someone who knows both sides of the table.

Sales Due Diligence →
Names that speak for themselves.
Enterprise · Mittelstand · Scale-up – a selection
Hypoport
FIO Systems
Barmenia Gothaer
Lanes & Planes
Shore
RWB
Flughafen München
Zahnradfabrik
Parat
Weru
Estlander
Argeton
Socialwave
RWB
Flughafen München
König & Cie.
Zahnradfabrik
Parat
Estlander
Argeton
Freyung – Bayerischer Wald
Socialwave
Hypoport
FIO Systems
Lanes & Planes
Dr. Peters Group
Shore
Facts, not words

Track Record.

0
years of international management – from startup to MDAX group
0+ bn €
in supported transaction volume across B2B and B2C
0 m €
own revenue – sold, not just advised
0+
clients internationally – DACH, Southern Europe, UAE, North America
Build · Mandates

Build. Scale.
Own the result.

You don’t get a consultant who talks about your sales organisation, but someone who works inside it – accountable for results from day 1. I deliberately take on only a few mandates at a time. Because it simply has to fit.

Interim Manager & Executive · Mandate

Interim Executive

Leadership for a defined period with result accountability from day 1 – from interim Head of Sales to interim CEO, on the management board or as hierarchy-independent project lead. The focus: go-to-market and scaling – building from zero, hyper growth, restructuring, lean management, vacancy bridging, with sales, marketing and operations under one roof. I decide and execute instead of merely recommending: your mandate is in proven hands.

Go-to-Market Scaling Hyper Growth Lean Management Sales Marketing Operations Interim CEO Interim CSO Interim COO General Management Business Unit Lead Sales Director Head of Sales VP Sales
Day rate on requesttypical mandates: 3–12 months · availability in a first call
Request a call →
1–2 weeksuntil an interim manager is ready to deploy – versus 6–12 months for a permanent hire.// Study: Boyden
20–30 %cost savings versus the total cost of a permanently employed manager.// Survey: Deloitte
90 %of companies see specialised expertise as the main advantage – especially in transformations.// Study: Odgers Berndtson
≈ 2xreturn on investment of an interim mandate on industry average – measured against the fee invested.// Survey: Ludwig Heuse, interim-management.de
> 95 %of companies that use interim managers would do it again – hardly any instrument scores higher on satisfaction.// Provider survey: AIMP
€2bn+transaction volume accompanied and €400m own revenue – your mandate is in proven hands.// Track record: Adriano Ropeter
For founders, scale-ups and repositioning

Go-to-Market & Marketing

I design the marketing strategy and build the sales organisation that executes it – marketing and sales as one system. Target market, positioning, channels, messages, touchpoints and the hand-over to sales, as a go-to-market roadmap with numbers. Your team or your agency runs the campaigns.

Discuss go-to-market →
For investors, family offices and private equity

Sales Due Diligence

Before you buy or invest: I check whether the sales organisation delivers what the business plan promises – pipeline quality, forecast logic, team, scalability. I know both sides of the table: the one that provides capital and the one that has to deliver.

Request due diligence →
For management and shareholders

Advisory Board & Sparring

A counterpart who has built sales from zero, across five industries, from the factory floor to the MDAX: for growth decisions, sales strategy and the question of where AI really carries weight in sales. Regular, confidential, no consulting theatre.

Request sparring →
The story behind it

From zero.
Again and again.

I started with steel. My own industrial group: metal construction, two window plants, a property developer. From zero to around 200 employees, 25,000 window units a year, sales into seven countries, a CNC production line with more than 4.5 million parts. And then I lost everything. All of it.

So, from zero once more. As the first employee of a freshly founded capital-markets company, in an attic office in Munich, with a phone and handwritten contact lists. Ten years later there was a group of more than 70 companies and around two billion euros in transaction volume. I had helped build it as CIO, international head of sales and, for a time, CEO of a subsidiary – repeatedly among the top 3 in the DACH capital market.

In parallel I traded real estate as a broker and sold real estate investments as a state-certified adviser – across the DACH region, Spain and the United Arab Emirates. Then SaaS: several times the first employee or first executive in startups, plans beaten by more than 100 percent. All the way to the management board of an MDAX-group subsidiary as interim CSO, with P&L responsibility and up to 200 employees.

Five industries, always the same pattern: create structure, build sales, scale. Today the tool is different – AI instead of steel and telephone. What has stayed the same: a machine doesn’t sell. A person sells. The machine makes sure they can do it a thousand times.

Anyone who has built from zero, lost it and built again advises founders differently. And knows when a no is the better answer – because it simply has to fit.

Investor & shareholder

Holdings in retail, hospitality, marketing, wellness and real estate – in Germany and other EU countries. I know both sides of the table: the one that provides capital and the one that has to deliver.

Personal

Twenty years by my wife’s side – we also build businesses together. Two sons who remind me every day that curiosity is the most important skill of all. At home in Germany, France and Spain.

How we work

Three steps.
No consulting theatre.

01

Assessment

A 30-minute intro call: market, process, pipeline, team, AI. You get a straight-talk assessment – even when it is uncomfortable.

02

Plan

Your three biggest levers, prioritised by impact. Backed by numbers, not slides. You decide what we tackle.

03

Execution

I work inside your sales organisation, not above it: as interim executive, in the go-to-market build-up or with training for your team – until the numbers prove it.

References

What clients say.

Voices from trainings, coaching and mandates.

Since we started working together my conversion rate has risen significantly and I work noticeably more efficiently.
Julian · SaaS company
His leadership training lifted me to a new level. Anyone who gets to work with Adriano can count themselves lucky.
Dani · Team Lead, Lanes & Planes
My quota performance improved dramatically. This is how sales should feel.
Baljkas · SaaS company, Munich
A superb trainer – always motivating, with concrete tips for every individual.
Schweta · SaaS company
You helped me in so many areas – I would love to have you back with us.
Burak · SaaS company
Your coaching was a true enrichment and moved me far ahead.
Mladen · SaaS company
Train · HumAInator by Adriano Ropeter

The structure is in place.
Now your team has to sell.

Every sales machine is only as good as the people running it. That is why there is a second branch: sales training with AI, trained on your real cases.

Baseline Sales Audit 1:1 Live Sparring Bootcamp Leadership Experience HUMAIN Sales Score Training app
Go to Train on humainator.com →
The Diagnosis Board

Does any of this
sound familiar?

W. Edwards Deming estimated from decades of experience that 94 percent of all problems in organisations lie in the system and 6 percent with the people. Select whatever applies to your sales organisation – the result shows live where your system has headroom.

Result // Sales Check Live
0PRESSURE
TO ACT
Select what applies on the left.
Process & Cadence AI & Data People & Skills
Your sales organisation surely has strengths – the question is where it leaves revenue behind. Every point you select sharpens the result and the recommendation.
Discuss the result →
HUMAIN Sales-Superpower – gedruckte Hardcover-Ausgabe
// ziehen zum drehen
The book · coming end of 2026 · reserve now

HumAIn
Sales-Superpower

The sales manual for the fusion of Human & AI – distilled from 150,000 pitches, over 35 years in management, marketing and sales and daily practice on the front line of the DACH Mittelstand.

From Chapter 1 · The 70/30 Trap

Your best salespeople do not sell. Not really. They research, they maintain the CRM, they write follow-ups, they sit in alignment meetings – and somewhere in between, in the remaining 30 percent, they do what you pay them for: they talk to customers.

The good news: this is not a character problem. It is a system problem. And systems can be rebuilt. The machine can take over almost everything that stands between your salespeople and their customers – if you deploy it correctly. The bad news: if you get the order wrong and first automate what never worked in analog, you do not get a superpower. You get scaled mediocrity.

This book flips the order. Human first. Then the machine. Then both together – in a way your sales team can implement on Monday, not someday.

// Non-binding, unsubscribe anytime. Early readers receive Chapter 1 in advance and the launch discount.
The HUMAIN Arsenal · from the book · click to explore

Eight techniques.
One system.

Techniques that look great on training slides but fail on the phone? Not here. Rotate the sphere and click the eight glowing nodes: the sales arsenal from the book – each technique with the result you can expect, anchored in scientific evidence.

8 techniques · Click · Rotate
01 / 06

Adriano Ropeter as a speaker – scaling and KPIs
// Live on stage · Scaling & KPIs
Analog sells. AI scales.
I combine both.
Discuss a mandate →
Intro call · 30 minutes · non-binding

Your next step:
30 minutes of straight talk.

You know there is more in it. In 30 minutes we clarify whether and how I can support you – as interim executive, in the go-to-market build-up or with training for your team. No sales show, no PowerPoint.

Intro call via WhatsApp → Call: +49 176 60 18 72 91
Or straight from your inbox: contact@ropeter-consulting.com
// Non-binding. A personal reply within one working day – no bot, no sales script.
Imprint (Impressum)

Angaben gemäß § 5 DDG
Adriano Ropeter · Ropeter Consulting
Nadistraße 10 · 80809 München · Deutschland
Telefon: +49 176 60 18 72 91 · E-Mail: contact@ropeter-consulting.com
Verantwortlich für den Inhalt: Adriano Ropeter

// The following legal documents (privacy policy, terms) are provided in German as the legally binding versions.